Artigos indicados ao prêmio CLAV-2020
Artigos Científicos
7391
When following digital influencers on social media and buying their products used shapes consumption
Valter Afonso Vieira
7426
COVID-19 Pandemic: Why does it matter for consumer research?
Lucas Emmanuel Nascimento Silva, Manoel Bastos Gomes Neto, Rebeca da Rocha Grangeiro, Jeniffer de Nadae
7430
Channel integration and loyalty in omnichannel retailing: The role of customer experience
Isadora Gasparin, Luiz Antonio Slongo
7451
Embarrassment: A novel twist on a familiar emotion
Lucia Barros
7541
In the right place at the right time: Opportunities for mobile location-based marketing research
Annaysa Salvador Muniz Kamiya, Diana Sinclair Pereira Branisso
Artigos Executivos
7524
Crowdsourcing: Soluções para a Covid-19
Andre Luiz Carvalho
7435
Como escolher um influenciador digital?
Frederico Kling Ferraz de Carvalho, Suzana Valente Battistella Lima